Why your listing is on my website?

I get emails like this all the time

Hello Attractive Realty. Can you tell me why you have my listing on your web site? This is my listing and you aren’t authorized to have it on your site. Please remove it immediately.

The short answer is because YOU authorized it when you entered the listing.

Apparently though, there are a number of real estate agents and even Designated Brokers that do not understand IDX (Internet Data eXchange).

How it is possible in this day and age for agents to not understand the fundamentals of IDX is mind-boggling. That Designated Brokers don’t understand it is… well, it’s incomprehensible. Yet many don’t seem to get it.

Given that, here is the long answer…

What is IDX?

IDX is the system and technology that allows agents and brokers to share real estate listings on IDX enabled websites. There are, according to NorthstarMLS (Minnesota Regional Multiple Listing Service), “thousands of Broker/Agent Websites that display Northstar MLS IDX listings on the Internet”.

So you see, not only is your listing displayed on my site, it is also displayed on thousands of sites in the Twin Cities metro area (as well as national listing aggregation sites).

And that’s a good thing, right? I mean you are trying to get your listing sold aren’t you? You found your listing on my site — and so can potential home buyers. In marketing-speak that is called “exposure”.

But what if I don’t want my listing showing on other websites?

Easy-peasy, just opt out of IDX. You have the option when a listing is entered:

IDX opt out for Northstarmls


In NorthstarMLS, agreeing to display your listings via IDX is the default. If you don’t want your listings displayed on other IDX enabled real estate sites then you need to opt out of the program.


There you have it

*I* can’t remove your listing from my site. You authorized it to be displayed on my site, so only you can have it removed from the data feed that puts it here. If you don’t want your listing exposed to potentially thousands of prospective home buyers, go into the MLS listing and uncheck the box, or opt-out of IDX altogether. Just remember, you owe it to your sellers to explain what you are doing, and why you are doing it.

What *I* can do is remove it from a the sidebar of the page. This website is tracking between 8-20k of vistors a month.  Your getting free advertising, but if you want me to remove it the sidebar location I can.  I can’t remove it from searches or pages/post that have your listing in the feed for homes for sale between these price ranges.

Of Note: The IDX providers that we utilize on this website (Diverse Solutions) are authorized and approved by NorthstarMLS and are fully compliant with all NorthstarMLS IDX rules and regulations. If you have heartburn over how listings are displayed here, you need to take that up with NorthstarMLS. We don’t change or manipulate the authorized IDX displays in any way, form or fashion.

Further Reading: I strongly recommend reading the following web page and document. They explain IDX in detail. You owe it to yourself and your clients to fully understand how IDX works — it’s a HUGE part of Internet marketing in real estate.

NorthstarMLS Web page on IDX : What is it (IDX)

Northstar MLS Web page on IDX  Contains answers to questions about IDX.