Archives for February 2013

Home selling tip of the day “Can a snowman sell your home?”

Stagging tips for selling in march in Mn

I don’t think that a snowman will sell your home but it may make it more inviting to buyers that like small children.  It also can make a plain white front yard look more welcoming when buyers and their agents pull up.


Several times I have had buyers that didn’t even want to get out of the car.  Could this change their mind?  Would it hurt to try?


Let’s focus on something’s that will have a negative impact on the buyers visiting your home for sale.  We all love our dogs but they tend to change the color of the snow in a way that the buyer may not like.  If you can keep our beloved four footed friends from doing their business in an area that is not visible to the buyers, this will have a better impact on the buyers since every little detail counts when staging and selling a home.


Also make sure that the driveway is completely cleared and salted. If you have a concrete driveway, try not to use too much salt since it will eat through the concrete.  The buyers not only want to see the condition of the driveway but they don’t want to slip and fall.  When a blacktop driveway is cleared in the winter it offers a great contrast to the white snow and helps the home pop.


Now that it is March, you should have your Christmas lights down.  You don’t want the buyers to think that you’re lazy in taking care of the home they’re going to purchase.  Replace burnt out light bulbs and if you can buy 100 watt light bulbs to really brighten up the home for night showings.  Make sure that the garbage cans are inside the garage.  Also if you have extra vehicles, make sure they’re in the garage or parked down the street.  Agents and the buyers don’t want to think that they are going walking on someone that is home.  They want to feel comfortable and the longer they stay, the better the offer will be.


They say that a buyer will decide in the first 30 seconds if they want to buy a home from its curb appeal.  Let’s make sure we get them through the front door so we can have them fall in love with all the features of the home.


Why your listing is on my website?

I get emails like this all the time

Hello Attractive Realty. Can you tell me why you have my listing on your web site? This is my listing and you aren’t authorized to have it on your site. Please remove it immediately.

The short answer is because YOU authorized it when you entered the listing.

Apparently though, there are a number of real estate agents and even Designated Brokers that do not understand IDX (Internet Data eXchange).

How it is possible in this day and age for agents to not understand the fundamentals of IDX is mind-boggling. That Designated Brokers don’t understand it is… well, it’s incomprehensible. Yet many don’t seem to get it.

Given that, here is the long answer…

What is IDX?

IDX is the system and technology that allows agents and brokers to share real estate listings on IDX enabled websites. There are, according to NorthstarMLS (Minnesota Regional Multiple Listing Service), “thousands of Broker/Agent Websites that display Northstar MLS IDX listings on the Internet”.

So you see, not only is your listing displayed on my site, it is also displayed on thousands of sites in the Twin Cities metro area (as well as national listing aggregation sites).

And that’s a good thing, right? I mean you are trying to get your listing sold aren’t you? You found your listing on my site — and so can potential home buyers. In marketing-speak that is called “exposure”.

But what if I don’t want my listing showing on other websites?

Easy-peasy, just opt out of IDX. You have the option when a listing is entered:

IDX opt out for Northstarmls


In NorthstarMLS, agreeing to display your listings via IDX is the default. If you don’t want your listings displayed on other IDX enabled real estate sites then you need to opt out of the program.


There you have it

*I* can’t remove your listing from my site. You authorized it to be displayed on my site, so only you can have it removed from the data feed that puts it here. If you don’t want your listing exposed to potentially thousands of prospective home buyers, go into the MLS listing and uncheck the box, or opt-out of IDX altogether. Just remember, you owe it to your sellers to explain what you are doing, and why you are doing it.

What *I* can do is remove it from a the sidebar of the page. This website is tracking between 8-20k of vistors a month.  Your getting free advertising, but if you want me to remove it the sidebar location I can.  I can’t remove it from searches or pages/post that have your listing in the feed for homes for sale between these price ranges.

Of Note: The IDX providers that we utilize on this website (Diverse Solutions) are authorized and approved by NorthstarMLS and are fully compliant with all NorthstarMLS IDX rules and regulations. If you have heartburn over how listings are displayed here, you need to take that up with NorthstarMLS. We don’t change or manipulate the authorized IDX displays in any way, form or fashion.

Further Reading: I strongly recommend reading the following web page and document. They explain IDX in detail. You owe it to yourself and your clients to fully understand how IDX works — it’s a HUGE part of Internet marketing in real estate.

NorthstarMLS Web page on IDX : What is it (IDX)

Northstar MLS Web page on IDX  Contains answers to questions about IDX.